They put on suits, and it's like this...

    

    Suit means perfectness, professionalism and confidence. It is the most important decoration item on the business negotiation table. Suits give people a sense of awe, which means our unswerving attitude towards the goal, and our professionalism and confidence lead our team to success.

The following content is excerpted from "Retirement of Liu Qiangdong" and "Two Bosses" on the Stage by AI Finance and Economics News Agency

In 2007, JD was facing unprecedented difficulties. Xu Lei was also recommended to Liu Qiangdong as a marketing consultant of JD Mall at this time, but he did not officially join JD Mall until 2009 as the vice president of marketing of JD Mall.

However, Xu Lei did not work well after joining this time. After only two years, she left in 2011. A former senior JD official disclosed to Economic Weekly that "Xu Lei was fired by Liu Qiangdong."

According to the PE Daily in 2013, when JD announced that "Red June" had a one-day transaction of 1 billion yuan in 2012, Xu Lei, who was the CMO of Yougou at that time, also said to the old owner, "I don't believe it even if I die". But to everyone's surprise, more than half a year later, Xu Lei went back and became a senior vice president of JD, completely responsible for marketing. An insider said that Liu Qiangdong invited him back.

But at that time, Xu Lei had superiors CMO Lan Ye, CEO Shen Haoyu, and Liu Qiangdong. During this period, Xu Lei had been dormant for a long time, and his efforts were scattered for a time. Finally, he became famous by putting forward the first "JD 618" in 2014. It was not until 2018 that Xu Lei really came to the stage.

At that time, Liu Qiangdong spoke to more than 100 executives at the internal meeting:"Whoever doesn't obey Xu Lei, he doesn't obey me." At the end of the same year, Liu Qiangdong issued the Announcement on the Adjustment of the Organizational Structure of JD Mall, and the heads of multiple business groups who originally reported to Liu Qiangdong changed to report to Xu Lei.

After Xu Lei walked to the front of the stage, he also changed his previous habit of dressing casually and rarely wore a suit.He also made some achievements to stabilize his position. Not only did he set a new record of 2015 billion yuan in the first "618" without Liu Qiangdong in 2019, but also let the JD Group under shock slowly stabilize from the second half of 2019, and the share price also rose all the way.

Xu Lei, the new CEO of JD, He changed his old habit of dressing casually, and rarely wore a suit. This point is called the ego, or even the non-ego. A person has many deep-rooted personalities, which are accompanied by him for a long time. He can blurt out the three words "it doesn't matter".

I believe that Liu Qiangdong won't let him do this job because he wears a casual suit, but why can Xu Lei wear a suit after he gets this job? Because he understood that his role had changed, he began to accept his role, and he began to truly fulfill his responsibilities from the heart to change himself. This is called ego.

But many people are very self-centered in this aspect. They will have many reasons, "uncomfortable", "unfit", "too stiff", and so on.

Today, the editor will tell you what kind of team AceReare team is? 

Our AceReare Electric not only wins in the industry in terms of product quality, but also has a key factor: our team cohesion, we have common goals and dreams.

1. Our general manager leads our team to continuously build the industry vision

Our competitive strategy is to win customers with the best raw materials, the highest processing accuracy, the best service and the most united team. Resist temptation and adhere to high-quality circuit breaker manufacturing. Of course, we will never get caught up into the industry's friction, continue to innovate, and win by technological reform.

2. What shall we do? How can we be better? Vision brings attraction rather than thrust.

We wear battle suits, and front-line employees wear work clothes. This represents the unified external image of our company and our full recognition of our identity. We are full of pride and sense of mission.

Apple CEO Steve Jobs once said: Apple can no longer produce garbage products.

He said: You will find that our product pricing is not very high. You can compare the prices of our competitors' products, and then add some functions you think you can use. In some cases, you will find that their products are more expensive than our products. The difference is that we will not provide garbage products with only basic functions.

You will find that price is not the only factor that hinders development in the industry. Today, the market value of Apple is far more than 800 billion dollars. Although people scold Apple for being expensive, they still want to buy Apple

Today, we said that our molded case circuit breakers, molded case circuit breakers for photovoltaic applications, and air circuit breakers still have many customers in the industry who will give thumbs up. Our price is the best price, because our team is wearing war gowns and clapping their chest to assure our customers that we will never produce any garbage products.

3. The AceReare 's team is cohesive and innovative with a sense of mission. We choose to do the right thing and engage in the industry of wind, light and new energy storage.

The world has changed, and so will we. The popularity of smart phones has posed a threat to the sales of computers. Microsoft CEO Satya Nadra once proposed that mobile is the first, and cloud is the first. So Microsoft's market value increased from 300 billion in 2014 to 1800 billion in 2023.

When any enterprise develops, it will encounter setbacks, difficulties and even bottlenecks. What we need to do is not to reduce the quality, but to choose a better track, and constantly improve the core competitiveness of technology. In 2022, our research and development team has 35 patents, and we will also work hard on intelligent molded case circuit breakers. We will not only optimize and iterate from the appearance, but also optimize from the function.

We chose the right path, and we chose to do the right thing. I dare to ask where the road is?

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